/* ==========================================================================
   UNIÓN MARKETING — Hoja de estilos común a todas las páginas
   Paleta muestreada del sitio real. Cambia sólo estas variables si hace falta.
   ========================================================================== */
:root{
  --tinta:      #1C1C1C;  /* negro del header             */
  --slate:      #61738A;  /* azul pizarra — color de marca */
  --slate-osc:  #49596B;  /* pizarra oscuro — texto        */
  --slate-claro:#7C8EA5;
  --crema:      #F6F3F0;  /* crema — fondo de página       */
  --crema-2:    #EEEAE3;  /* crema alterno — bandas        */
  --blanco:     #FFFFFF;
  --linea: rgba(73,89,107,.18);
  --serif:'Playfair Display', Georgia, serif;
  --sans:'Roboto', Arial, sans-serif;
  --hero-top:#4F5F72;   /* degradado del hero — arriba (oscuro) */
  --hero-bottom:#7588A2;/* degradado del hero — abajo (claro)   */
  --logo-alto:32px;     /* ALTURA DEL LOGO en el menú y el footer */
  --ancho:1080px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:var(--sans);background:var(--crema);color:var(--slate-osc);line-height:1.7;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img,video{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
.contenedor{max-width:var(--ancho);margin:0 auto;padding:0 26px}
.regla{height:1px;background:var(--linea);border:0;width:100%}

.titulo{font-family:var(--serif);color:var(--slate);font-weight:700;text-align:center;font-size:clamp(2.6rem,6vw,4.6rem);line-height:1.04}
.subtitulo{font-family:var(--serif);font-style:italic;color:var(--slate-claro);text-align:center;font-size:clamp(1.1rem,2.4vw,1.5rem);margin-top:6px}
.parrafo{font-size:1.02rem;color:var(--slate-osc)}
/* dos párrafos seguidos se separan solos */
.parrafo + .parrafo{margin-top:16px}
.parrafo b{font-weight:700;color:var(--slate-osc)}

/* ---- placeholders de media (esquinas rectas, como Google Sites) ---- */
.media{position:relative;background:repeating-linear-gradient(45deg,var(--crema-2) 0 13px,transparent 13px 26px),var(--crema-2);border:1.5px dashed rgba(73,89,107,.32);overflow:hidden;display:flex;align-items:center;justify-content:center}
.media[data-ratio="16-9"]{aspect-ratio:16/9}
.media[data-ratio="16-8"]{aspect-ratio:2/1}
.media[data-ratio="16-7"]{aspect-ratio:16/7}
.media[data-ratio="4-3"]{aspect-ratio:4/3}
.media[data-ratio="1-1"]{aspect-ratio:1/1}
.media__label{text-align:center;padding:16px;pointer-events:none}
.media__label svg{width:26px;height:26px;stroke:var(--slate);fill:none;margin:0 auto 8px;display:block}
.media__label b{display:block;font-family:var(--serif);font-size:1rem;color:var(--slate)}
.media__label span{font-size:.74rem;color:var(--slate-claro);letter-spacing:.04em}
.media img,.media video{width:100%;height:100%;object-fit:cover}
/* --- Cómo se acomoda la imagen dentro del hueco ---
   Por defecto llena el hueco y recorta lo que sobra (object-fit:cover).
   Agrega una de estas clases al div .media para cambiarlo:            */
.media--completa img,.media--completa video{object-fit:contain}  /* se ve entera, sin recortar */
.media--auto{aspect-ratio:auto !important}                        /* el hueco se adapta a la imagen */
.media--auto img,.media--auto video{height:auto}
/* controlar qué parte se conserva al recortar */
.media--arriba img{object-position:top}
.media--abajo img{object-position:bottom}
.media--izq img{object-position:left}
.media--der img{object-position:right}
/* Seguridad: si al pegar una imagen quedó suelto el ícono del recuadro guía,
   no se pinta (evita que aparezca un cuadro negro junto a la foto). */
.media > svg{display:none}
/* videos incrustados (YouTube, Drive) dentro del hueco */
.media iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.media:has(iframe){border:0;background:none}
/* cuando el hueco ya tiene imagen/video real, se oculta el recuadro guía */
.media:has(img),.media:has(video){border:0;background:none}

/* ============================ HEADER ============================ */
header{position:sticky;top:0;left:0;right:0;z-index:100;background:transparent;transition:background .3s ease}
header.solido{background:var(--slate);box-shadow:0 2px 14px rgba(0,0,0,.14)}
/* páginas interiores (sin hero): header sólido siempre para que se lea */
body:not(:has(.hero)) header{background:var(--slate)}
.nav{display:flex;align-items:center;justify-content:space-between;height:64px}
.logo{display:flex;align-items:center;gap:12px}
.logo .marca-hueco{width:30px;height:30px;flex:0 0 30px;border:1.5px dashed rgba(255,255,255,.35);display:flex;align-items:center;justify-content:center;font-size:.4rem;color:rgba(255,255,255,.6);font-weight:700}
.logo .marca-txt{color:#fff;font-size:1.15rem;font-weight:300}
/* LOGO REAL: se ajusta solo a la altura de la barra, nunca sale gigante.
   Cambia --logo-alto arriba en :root para hacerlo más grande o más chico. */
.logo img{height:var(--logo-alto);width:auto;max-width:200px;object-fit:contain;display:block;flex:0 0 auto}
.footer__brand img{height:calc(var(--logo-alto) + 4px);width:auto;max-width:220px;object-fit:contain;display:block}
.hero__logo img{width:100%;height:auto;max-height:none}
.nav__links{display:flex;gap:22px;align-items:center}
.nav__links a{font-size:.9rem;font-weight:400;color:rgba(255,255,255,.85);transition:color .2s;display:inline-flex;align-items:center;gap:4px}
.nav__links a:hover{color:#fff}
.nav__links a.activo{color:#fff;font-weight:700}
.nav__item{position:relative}
.caret{width:14px;height:14px;stroke:currentColor;fill:none}
.nav__menu{position:absolute;top:calc(100% + 4px);left:0;background:#fff;min-width:210px;padding:8px 0;box-shadow:0 12px 34px rgba(0,0,0,.2);opacity:0;visibility:hidden;transform:translateY(6px);transition:.18s}
.nav__item:hover .nav__menu{opacity:1;visibility:visible;transform:none}
.nav__menu a{display:block;padding:10px 18px;color:var(--slate-osc);font-size:.9rem}
.nav__menu a:hover{background:var(--crema-2);color:var(--slate)}
.nav__buscar{background:none;border:0;cursor:pointer;padding:6px;display:inline-flex}
.nav__buscar svg{width:20px;height:20px;stroke:rgba(255,255,255,.85);fill:none}
.hamb{display:none;background:none;border:0;cursor:pointer;flex-direction:column;gap:5px;padding:8px}
.hamb span{width:23px;height:2px;background:#fff;display:block}

/* ============================ HERO (inicio) ============================ */
.hero{background:linear-gradient(180deg,var(--hero-top) 0%,var(--hero-bottom) 100%);min-height:78vh;margin-top:-64px;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;padding:100px 26px 40px}
.hero__logo{width:100%;max-width:560px}
.hero__logo .media{aspect-ratio:16/7;background:repeating-linear-gradient(45deg,rgba(255,255,255,.06) 0 13px,transparent 13px 26px),rgba(255,255,255,.05);border-color:rgba(255,255,255,.4)}
/* al poner el logo real, el recuadro guía del hero desaparece */
.hero__logo .media:has(img){aspect-ratio:auto;background:none;border:0}
.hero__logo .media img{object-fit:contain}
.hero__logo .media__label svg{stroke:#fff}.hero__logo .media__label b{color:#fff}.hero__logo .media__label span{color:rgba(255,255,255,.7)}
.chevron{margin-top:auto;padding-top:44px;color:rgba(255,255,255,.9);animation:bob 2s ease-in-out infinite}
.chevron svg{width:32px;height:32px;stroke:currentColor;fill:none}
@keyframes bob{0%,100%{transform:translateY(0)}50%{transform:translateY(7px)}}

.tagline{background:var(--crema-2);text-align:center;padding:46px 26px}
.tagline p{color:var(--slate);font-size:clamp(1.4rem,3.4vw,2.2rem);font-weight:400}
.tagline b{font-weight:700;font-style:italic}

.tira{display:grid;grid-template-columns:repeat(3,1fr)}
.tira .media{aspect-ratio:1/1;border:0;border-right:3px solid var(--crema)}
.tira .media:last-child{border-right:0}

/* ============================ PÁGINA ============================ */
.pagina{padding:0 0 96px}
.pagina__head{padding:80px 0 40px}

.foto-cap{position:relative;margin-top:56px}
.foto-cap .media{aspect-ratio:2/1}
.foto-cap figcaption{position:absolute;left:24px;bottom:20px;color:#fff;font-style:italic;font-weight:700;font-size:1.4rem;text-shadow:0 1px 6px rgba(0,0,0,.5);border-left:3px solid #fff;padding-left:12px}

.cols-2{display:grid;grid-template-columns:1fr 1fr;gap:48px;margin-top:52px}
.cols-2 h4{font-family:var(--serif);font-style:italic;color:var(--slate);font-size:1.3rem;margin-bottom:8px;font-weight:400}

.pregunta{background:var(--slate);color:#fff;text-align:center;padding:90px 26px}
.pregunta .q{line-height:.98}
.pregunta .q .peque{font-size:clamp(1.6rem,4vw,2.7rem);font-weight:500}
.pregunta .q .grande{display:block;font-size:clamp(3.2rem,9.5vw,7rem);font-weight:900;letter-spacing:-.01em}
.pregunta .q .para{font-weight:400}
.pregunta .q .destac{font-weight:900;font-style:italic}

.bloque{display:grid;grid-template-columns:1.05fr .95fr;gap:48px;align-items:center;padding-top:70px}
.bloque .media{aspect-ratio:4/3}
.bloque__txt .parrafo{margin-bottom:16px}
.combina{color:var(--slate);font-style:italic;font-weight:700;font-size:1.5rem;line-height:1.6}
.combina span{display:block}

.ejes{display:flex;align-items:center;justify-content:space-between;gap:40px;padding-top:70px;flex-wrap:wrap}
.ejes__t{font-size:clamp(2rem,4.5vw,3rem);color:var(--slate-osc);line-height:1.05}
.ejes__t .thin{font-weight:300;display:block}
.ejes__t .bold{font-weight:900}
.ejes__ico{display:flex;gap:48px}
.ejes__ico figure{text-align:center}
.ejes__ico svg{width:96px;height:96px;stroke:var(--slate-osc);fill:none;stroke-width:1.3}
.ejes__ico figcaption{margin-top:8px;font-size:.85rem;color:var(--slate-claro)}

.tipos{display:grid;grid-template-columns:1fr 1fr;gap:40px;margin-top:52px;max-width:900px;margin-left:auto;margin-right:auto}
.tipo{display:flex;gap:14px}
.tipo .b{color:var(--slate);font-size:1.4rem;line-height:1;flex:0 0 auto}
.tipo p{color:var(--slate-osc)}
.tipo p b{font-weight:700}

/* listado de artículos */
.art-list{display:grid;grid-template-columns:repeat(3,1fr);gap:26px;margin-top:8px}
.art-card{background:#fff;border:1px solid var(--linea);overflow:hidden;transition:transform .2s}
.art-card:hover{transform:translateY(-5px)}
.art-card .media{aspect-ratio:16/9;border:0}
.art-card__body{padding:24px}
.art-card__cat{font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;color:var(--slate);font-weight:700}
.art-card__body h3{font-family:var(--serif);color:var(--slate-osc);font-size:1.35rem;margin:8px 0 10px;font-weight:700}
.art-card__body p{color:var(--slate-osc);font-size:.92rem}
.art-card__leer{margin-top:14px;color:var(--slate);font-weight:700;font-size:.9rem;display:inline-block}
.volver{display:inline-block;margin-bottom:8px;color:var(--slate);font-weight:700;font-size:.9rem}

/* testimonios */
.testi__grid{display:grid;grid-template-columns:repeat(3,1fr);gap:26px;margin-top:8px}
.testi__card{background:#fff;border:1px solid var(--linea);padding:30px;text-align:center}
.testi__card .media{width:70px;height:70px;aspect-ratio:1;border-radius:50%;margin:0 auto 16px}
.testi__card .media__label svg{width:22px;height:22px;margin:0}
.testi__q{font-family:var(--serif);font-style:italic;color:var(--slate-osc);margin-bottom:14px}
.testi__n{font-weight:700;color:var(--slate-osc);font-size:.95rem}
.testi__r{color:var(--slate-claro);font-size:.85rem}

/* footer */
footer{background:var(--tinta);color:#fff;padding:56px 0 30px}
.footer__top{display:flex;justify-content:space-between;gap:36px;flex-wrap:wrap;margin-bottom:40px}
.footer__brand .marca-txt{color:#fff;font-size:1.2rem;font-weight:300}
.footer__brand p{color:rgba(255,255,255,.6);font-size:.9rem;margin-top:10px}
.footer__col h5{font-size:.74rem;letter-spacing:.14em;text-transform:uppercase;color:rgba(255,255,255,.5);margin-bottom:12px}
.footer__col a{display:block;color:rgba(255,255,255,.85);margin-bottom:8px;font-size:.92rem}
.footer__col a:hover{color:var(--slate-claro)}
.footer__bottom{border-top:1px solid rgba(255,255,255,.12);padding-top:20px;color:rgba(255,255,255,.5);font-size:.8rem;display:flex;justify-content:space-between;gap:12px;flex-wrap:wrap}

.reveal{opacity:0;transform:translateY(22px);transition:opacity .7s ease,transform .7s ease}
.reveal.vis{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none;transition:none}.chevron{animation:none}html{scroll-behavior:auto}}

@media(max-width:860px){
  .cols-2,.bloque,.tipos,.testi__grid,.art-list{grid-template-columns:1fr;gap:30px}
  .ejes{justify-content:center;text-align:center}
  .ejes__ico svg{width:74px;height:74px}
  .nav__links{position:fixed;inset:64px 0 auto 0;flex-direction:column;align-items:flex-start;background:var(--tinta);padding:20px;gap:14px;transform:translateY(-140%);transition:transform .3s;border-bottom:1px solid rgba(255,255,255,.12)}
  .nav__links.abierto{transform:translateY(0)}
  .nav__menu{position:static;opacity:1;visibility:visible;transform:none;box-shadow:none;background:transparent;padding:6px 0 0 14px;min-width:0}
  .nav__menu a{color:rgba(255,255,255,.7);padding:6px 0}
  .nav__menu a:hover{background:none;color:#fff}
  .nav__buscar{display:none}
  .hamb{display:flex}
}

/* ==========================================================================
   NUESTRA HISTORIA — secciones ampliadas (igual que el Google Sites)
   ========================================================================== */
.media[data-ratio="9-16"]{aspect-ratio:9/16}
.media[data-ratio="4-5"]{aspect-ratio:4/5}

/* banda pizarra con título serif + columnas de texto */
.sec-slate{background:var(--slate);color:#fff;padding:80px 0}
.sec-slate .titulo{color:#fff;text-align:left;font-size:clamp(2rem,4vw,3rem)}
.sec-slate .parrafo{color:rgba(255,255,255,.92)}
.sec-slate .parrafo b{color:#fff}
.hist-band{display:grid;grid-template-columns:.9fr 1.1fr;gap:44px;align-items:start}
.hist-band .cols{display:grid;grid-template-columns:1fr 1fr;gap:32px}

/* galería de videos verticales */
.videos{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.videos figure{margin:0}
.videos figcaption{margin-top:10px;text-align:center;font-size:.85rem;color:var(--slate-claro)}

.cols-3{display:grid;grid-template-columns:repeat(3,1fr);gap:40px;margin-top:52px}

/* banda LoQueNosUne */
.banda-lqnu{background:var(--slate);text-align:center;padding:42px 0;color:#fff}
.banda-lqnu p{font-family:var(--serif);font-size:clamp(1.6rem,4vw,2.6rem);font-weight:400;letter-spacing:.01em}
.banda-lqnu b{font-weight:700;font-style:italic}

/* Misión / Visión con foto ovalada */
.bloque--oval .media{aspect-ratio:4/5;border-radius:50%}
.mv-title{font-family:var(--serif);color:var(--slate-osc);font-size:2.4rem;font-weight:700;margin-bottom:16px}

/* Nuestros Valores */
.valores2{display:grid;grid-template-columns:repeat(3,1fr);gap:56px 30px;margin-top:56px;text-align:center}
.valor2 svg{width:78px;height:78px;stroke:var(--slate-osc);fill:none;stroke-width:1.2;stroke-linecap:round;stroke-linejoin:round;margin:0 auto 18px;display:block}
.valor2 h3{font-family:var(--sans);font-weight:700;font-size:.9rem;letter-spacing:.12em;color:var(--slate);margin-bottom:8px}
.valor2 p{color:var(--slate-osc);font-size:.92rem;max-width:22ch;margin:0 auto}

@media(max-width:860px){
  .hist-band,.hist-band .cols,.cols-3{grid-template-columns:1fr;gap:26px}
  .videos{grid-template-columns:1fr 1fr;gap:14px}
  .valores2{grid-template-columns:1fr 1fr;gap:40px 20px}
}

/* ==========================================================================
   PARA EMPRESAS — secciones ampliadas (igual que el Google Sites)
   ========================================================================== */
/* Ejes de trabajo: título en la 1ª celda + tarjetas con icono */
.ejes2{display:grid;grid-template-columns:repeat(3,1fr);gap:56px 30px;align-items:start}
.ejes2__t{font-size:clamp(1.9rem,4vw,2.7rem);color:var(--slate-osc);line-height:1.05}
.ejes2__t .thin{font-weight:300;display:block}
.ejes2__t .bold{font-weight:700}
.eje2{text-align:center}
.eje2 svg{width:104px;height:104px;stroke:var(--slate-osc);fill:none;stroke-width:1.2;stroke-linecap:round;stroke-linejoin:round;margin:0 auto 18px;display:block}
.eje2 p{color:var(--slate);font-size:.95rem;max-width:20ch;margin:0 auto}

/* Banda "Lo que nos Hace Únicos" */
.unicos{background:var(--slate);color:#fff;text-align:center;padding:84px 26px}
.unicos__t{line-height:1;margin-bottom:26px}
.unicos__t .peque{font-size:clamp(1.5rem,3.6vw,2.6rem);font-weight:300}
.unicos__t .grande{display:block;font-size:clamp(2.8rem,7.5vw,5.4rem);font-weight:500;letter-spacing:-.01em}
.unicos p{font-size:1.02rem;color:rgba(255,255,255,.92)}
.unicos .destacado{font-size:clamp(1.3rem,3vw,1.9rem);font-weight:700;font-style:italic;margin:6px 0;color:#fff}

/* 6 diferenciadores */
.difs{display:grid;grid-template-columns:repeat(3,1fr);gap:56px 34px;margin-top:8px}
.dif h3{font-family:var(--sans);color:var(--slate-osc);font-size:1.7rem;line-height:1.1;margin-bottom:14px;font-weight:300}
.dif h3 b{font-weight:700}
.dif h3 i{font-weight:700;font-style:italic}
.dif p{color:var(--slate);font-size:.95rem}

/* Cierre con contacto */
.cierre{background:var(--crema-2);padding:80px 0}
.cierre__grid{display:grid;grid-template-columns:1.25fr .75fr;gap:48px;align-items:start}
.cierre h2{font-family:var(--serif);color:var(--slate-osc);font-size:clamp(1.6rem,3.2vw,2.2rem);font-weight:700;line-height:1.25;margin-bottom:14px}
.cierre p{color:var(--slate-osc);font-weight:700;font-size:1rem}
.cierre__cta{text-align:center}
.cierre__cta h3{font-family:var(--serif);color:var(--slate);font-size:1.4rem;font-weight:700;margin-bottom:16px}
.redes{display:flex;gap:20px;justify-content:center}
.redes a{display:inline-flex;transition:transform .2s}
.redes a:hover{transform:translateY(-3px)}
.redes svg{width:38px;height:38px;stroke:var(--slate-osc);fill:none;stroke-width:1.4}

@media(max-width:860px){
  .ejes2,.difs{grid-template-columns:1fr 1fr;gap:40px 20px}
  .ejes2__t{grid-column:1/-1}
  .eje2 svg{width:82px;height:82px}
  .cierre__grid{grid-template-columns:1fr;gap:32px}
}

/* ==========================================================================
   PARA PERSONAS — paquetes (igual que el Google Sites)
   ========================================================================== */
.paquete{background:var(--slate);color:#fff;padding:70px 0}
.paquete + .paquete{border-top:1px solid rgba(255,255,255,.35)}
.paquete__grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:48px;align-items:start}
.paquete__t{text-align:center;line-height:.95}
.paquete__t .thin{display:block;font-size:clamp(1.6rem,3.4vw,2.4rem);font-weight:300}
.paquete__t .bold{display:block;font-size:clamp(2.6rem,6.5vw,4.4rem);font-weight:700;letter-spacing:-.01em}
.paquete__t .ital{display:block;font-size:clamp(1.3rem,2.8vw,2rem);font-weight:700;font-style:italic}
.paquete__sub{text-align:center;font-style:italic;font-size:.95rem;color:rgba(255,255,255,.9);margin-top:16px;max-width:30ch;margin-left:auto;margin-right:auto}
.paquete__txt p{color:rgba(255,255,255,.95);font-size:1rem}
.paquete__lista{list-style:none;margin:14px 0 18px;padding-left:6px}
.paquete__lista li{position:relative;padding-left:22px;margin-bottom:7px;color:rgba(255,255,255,.95);font-size:1rem}
.paquete__lista li::before{content:"";position:absolute;left:4px;top:.62em;width:5px;height:5px;background:#fff}

@media(max-width:860px){
  .paquete__grid{grid-template-columns:1fr;gap:26px}
  .paquete__sub{margin-bottom:6px}
}

/* ==========================================================================
   ARTÍCULO — bloques finales
   ========================================================================== */
.art-foto{margin:56px 0 44px}
.art-foto .media{aspect-ratio:16/7}
.recuerda{font-style:italic;color:var(--slate-osc)}
.recuerda u{font-style:italic;text-decoration:underline;font-weight:700}
.art-cierre{border-top:1px solid var(--linea);margin-top:56px}

/* ==========================================================================
   CAMPAÑAS — casos de campaña (portafolio de anuncios y resultados)
   ========================================================================== */
.camp-intro{text-align:center;max-width:760px;margin:0 auto}

.campana{padding:90px 0}
.campana:nth-of-type(even){background:var(--crema-2)}
.campana__head{display:grid;grid-template-columns:1fr 1fr;gap:44px;align-items:center;margin-bottom:52px}
.campana__num{font-size:.74rem;font-weight:700;letter-spacing:.22em;text-transform:uppercase;color:var(--slate);display:block;margin-bottom:10px}
.campana__nombre{font-family:var(--serif);color:var(--slate-osc);font-size:clamp(2.2rem,5vw,3.4rem);font-weight:700;line-height:1.05;margin-bottom:14px}
.campana__desc{color:var(--slate-osc);font-size:1rem}
.tags{display:flex;flex-wrap:wrap;gap:8px;margin-top:18px}
.tag{border:1px solid var(--linea-fuerte,rgba(73,89,107,.32));color:var(--slate);font-size:.76rem;letter-spacing:.06em;text-transform:uppercase;padding:5px 12px;border-radius:100px}
.campana__head .media{aspect-ratio:16/9}

/* rejilla de anuncios */
.anuncios{display:grid;grid-template-columns:repeat(4,1fr);gap:24px}
.anuncio{display:flex;flex-direction:column}
.anuncio .media{margin-bottom:14px}
.anuncio__t{font-family:var(--sans);font-weight:700;color:var(--slate-osc);font-size:1.05rem;margin-bottom:4px}
.anuncio__estilo{color:var(--slate);font-size:.88rem;line-height:1.55}
.anuncio__estilo b{font-weight:700;color:var(--slate-osc)}

/* bloque de resultados */
.resultados{margin-top:56px;display:grid;grid-template-columns:.42fr .58fr;gap:40px;align-items:center}
.resultados h3{font-family:var(--serif);color:var(--slate-osc);font-size:2rem;font-weight:700;margin-bottom:10px}
.resultados p{color:var(--slate);font-size:.95rem}
.resultados .media{aspect-ratio:16/9}

/* CTA final de campañas */
.cta-camp{background:var(--slate);color:#fff;text-align:center;padding:90px 26px}
.cta-camp h2{font-family:var(--serif);font-size:clamp(2rem,5vw,3.4rem);font-weight:700;margin-bottom:14px}
.cta-camp p{color:rgba(255,255,255,.9);max-width:52ch;margin:0 auto 30px}
.btn-wa{display:inline-flex;align-items:center;gap:10px;background:#fff;color:var(--slate);padding:15px 30px;border-radius:100px;font-weight:700;font-size:1rem;transition:transform .2s}
.btn-wa:hover{transform:translateY(-2px)}
.btn-wa svg{width:22px;height:22px;stroke:currentColor;fill:none;stroke-width:1.6}

@media(max-width:860px){
  .campana__head,.resultados{grid-template-columns:1fr;gap:26px}
  .anuncios{grid-template-columns:1fr 1fr;gap:18px}
}

/* ==========================================================================
   SERVICIOS — listado y CREACIÓN DE CONTENIDO
   ========================================================================== */
/* tarjetas del listado de servicios */
.serv-list{display:grid;grid-template-columns:1fr 1fr;gap:28px;margin-top:8px}
.serv-card{background:#fff;border:1px solid var(--linea);overflow:hidden;transition:transform .25s,border-color .25s;display:flex;flex-direction:column}
.serv-card:hover{transform:translateY(-6px);border-color:rgba(73,89,107,.32)}
.serv-card .media{aspect-ratio:16/9;border:0}
.serv-card__body{padding:30px}
.serv-card__cat{font-size:.72rem;letter-spacing:.16em;text-transform:uppercase;color:var(--slate);font-weight:700}
.serv-card__body h2{font-family:var(--serif);color:var(--slate-osc);font-size:1.8rem;margin:10px 0 12px;font-weight:700}
.serv-card__body p{color:var(--slate);font-size:.95rem}
.serv-card__leer{margin-top:18px;color:var(--slate);font-weight:700;font-size:.92rem;display:inline-block}

/* bloque de talento / disciplina */
.disciplina{padding:80px 0}
.disciplina:nth-of-type(even){background:var(--crema-2)}
.disciplina__t{font-family:var(--serif);color:var(--slate);font-size:clamp(2rem,5vw,3.2rem);font-weight:700;text-transform:uppercase;letter-spacing:.02em;text-align:center;line-height:1.05}
.disciplina__desc{max-width:70ch;margin:22px auto 0;text-align:center;color:var(--slate-osc);font-size:1.02rem}
.disciplina__sub{text-align:center;font-size:.76rem;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:var(--slate);margin:44px 0 22px}

/* galerías */
.galeria{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.galeria--4{grid-template-columns:repeat(4,1fr)}
.videos--5{grid-template-columns:repeat(5,1fr)}

/* tarjetas de posts enlazados (Instagram / TikTok) */
.posts{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.posts--5{grid-template-columns:repeat(5,1fr)}
.post{display:block;transition:transform .2s}
.post:hover{transform:translateY(-4px)}
.post .media{aspect-ratio:4/5;margin-bottom:10px}
.post__url{display:block;font-size:.78rem;color:var(--slate);word-break:break-all;line-height:1.4}
.post__url:hover{text-decoration:underline}

/* promoción / CTA final */
.promo{background:var(--slate);color:#fff;text-align:center;padding:90px 26px}
.promo__txt{font-size:clamp(1.15rem,2.6vw,1.5rem);max-width:56ch;margin:0 auto 12px;line-height:1.5}
.promo__txt b{font-weight:700}
.promo h2{font-family:var(--serif);font-size:clamp(1.8rem,4.5vw,2.8rem);font-weight:700;margin:26px 0 22px}

@media(max-width:860px){
  .serv-list,.posts,.posts--5,.galeria,.galeria--4,.videos--5{grid-template-columns:1fr 1fr;gap:16px}
}

/* ==========================================================================
   TESTIMONIOS — banda de título + rejilla de videos verticales
   ========================================================================== */
.banda-titulo{background:var(--slate);color:#fff;text-align:center;padding:96px 26px}
.banda-titulo h1{font-family:var(--serif);font-weight:700;color:#fff;font-size:clamp(2.4rem,6vw,4rem);line-height:1.05}
.videos--4{grid-template-columns:repeat(4,1fr);max-width:860px;margin:0 auto}

@media(max-width:860px){
  .videos--4{grid-template-columns:1fr 1fr}
}

/* ==========================================================================
   VISOR DE IMAGEN (lightbox) — galerías con la clase .galeria--zoom
   ========================================================================== */
.galeria--zoom .media{cursor:zoom-in}
.lightbox{position:fixed;inset:0;z-index:9999;background:rgba(28,28,28,.95);display:none;align-items:center;justify-content:center;padding:40px}
.lightbox.abierto{display:flex}
.lightbox__img{max-width:92vw;max-height:86vh;width:auto;height:auto;object-fit:contain;box-shadow:0 24px 70px rgba(0,0,0,.55);animation:lbIn .25s ease}
@keyframes lbIn{from{opacity:0;transform:scale(.96)}to{opacity:1;transform:none}}
.lightbox__cerrar{position:absolute;top:16px;right:22px;background:none;border:0;color:#fff;font-size:2.8rem;line-height:1;cursor:pointer;opacity:.8;transition:opacity .2s;padding:4px 10px}
.lightbox__cerrar:hover{opacity:1}
.lightbox__nav{position:absolute;top:50%;transform:translateY(-50%);background:rgba(255,255,255,.14);border:0;color:#fff;font-size:1.5rem;width:52px;height:52px;border-radius:50%;cursor:pointer;display:flex;align-items:center;justify-content:center;transition:background .2s}
.lightbox__nav:hover{background:rgba(255,255,255,.3)}
.lightbox__prev{left:22px}
.lightbox__next{right:22px}
.lightbox__pie{position:absolute;bottom:20px;left:0;right:0;text-align:center;color:rgba(255,255,255,.7);font-size:.85rem;letter-spacing:.08em}
body.sin-scroll{overflow:hidden}
@media(max-width:700px){
  .lightbox{padding:14px}
  .lightbox__nav{width:42px;height:42px;font-size:1.2rem}
  .lightbox__prev{left:8px}.lightbox__next{right:8px}
}

/* ==========================================================================
   DISCIPLINA — retrato del talento junto al título
   ========================================================================== */
.disciplina__head{display:grid;grid-template-columns:auto 1fr;gap:44px;align-items:center;margin-bottom:6px}
.disciplina__retrato{width:200px}
.disciplina__retrato .media{aspect-ratio:1;border-radius:50%}
.disciplina__head .disciplina__t{text-align:left}
.disciplina__head .disciplina__desc{text-align:left;margin:16px 0 0;max-width:68ch}

@media(max-width:860px){
  .disciplina__head{grid-template-columns:1fr;justify-items:center;gap:26px}
  .disciplina__head .disciplina__t,.disciplina__head .disciplina__desc{text-align:center}
  .disciplina__retrato{width:158px}
}

/* visor en imágenes sueltas (no solo en galerías) */
.media--zoom{cursor:zoom-in}

/* ==========================================================================
   BANNER A TODO LO ANCHO — la misma imagen sirve de fondo (efecto Google Sites)
   ========================================================================== */
.banner{position:relative;overflow:hidden;background:var(--crema-2)}
.banner__fondo{position:absolute;inset:0;background-size:cover;background-position:center;transform:scale(1.08)}
.banner__fondo::after{content:"";position:absolute;inset:0;background:rgba(28,28,28,.14)}
.banner__frente{position:relative;max-width:1150px;margin:0 auto}
.banner__frente .media{border:0;background:none}
/* la imagen se ve completa: manda su propia proporción, sin recortes */
.banner__frente img{width:100%;height:auto;display:block;object-fit:contain}

@media(max-width:860px){
  .banner__fondo{display:none}
  .banner__frente{max-width:100%}
}